By: Dennis Maurice Dumpson
Hey Friends! So do you remember that blog I wrote about the McDonald's Hash Tag Fiasco some time back? Well, seems that our friends over at CBS MONEY WATCH took notice! I know, kind of major, right! I'll explain...
Hey Friends! So do you remember that blog I wrote about the McDonald's Hash Tag Fiasco some time back? Well, seems that our friends over at CBS MONEY WATCH took notice! I know, kind of major, right! I'll explain...
Back in January, I shared my marketing expertise with all of you as it pertained to the McDonald's #Hashtag fiasco -- later named #McFail.
Click here to read the original blog!
This was actually my first blog in just under 3 years! It was a spur of the moment urge to write my thoughts. I saw the story and immediately had ideas about what McDonald's could do to maximize their social media outreach. Well writer, Erik Sherman, saw my op-ed/blog on the story and included a quote from me, as well as some other wise marketing & social media experts. I was clearing out e-mail and saw that I was quoted in the article, but I found out almost 2-months later!!! AHHHHH!! But I don't care, I am still on a high! This is a testament to the power of blogging. I had something to say. I said it to my contingent of blog followers. Someone else shared it with their followers. It just so happens that, "that someone else..." was CBS NEWS!
Check it all out below!
See my original blog article here:
http://www.dennismaurice.com/1/post/2012/01/mcfail-what-big-companies-need-to-remember-about-social-media-campaigns.html
See the full CBS NEWS article here:
http://www.cbsnews.com/8301-505124_162-57367245/how-mcdonalds-twitter-campaign-fell-into-the-fire/
To say that I was excited when I saw this (and mind you it's a short quote, but that made no difference at all) is an understatement! I have been working in marketing, social media, digital development, and communications for about a decade now, so it makes me a bit hungry to do a little more to share my brand of branding! I smell something fabulous down the pike! Dennis Maurice Dumpson, you're gonna be a star...lol! OK, enough boasting, but just know this... there is more to come. I'll explain!
Click here to read the original blog!
This was actually my first blog in just under 3 years! It was a spur of the moment urge to write my thoughts. I saw the story and immediately had ideas about what McDonald's could do to maximize their social media outreach. Well writer, Erik Sherman, saw my op-ed/blog on the story and included a quote from me, as well as some other wise marketing & social media experts. I was clearing out e-mail and saw that I was quoted in the article, but I found out almost 2-months later!!! AHHHHH!! But I don't care, I am still on a high! This is a testament to the power of blogging. I had something to say. I said it to my contingent of blog followers. Someone else shared it with their followers. It just so happens that, "that someone else..." was CBS NEWS!
Check it all out below!
See my original blog article here:
http://www.dennismaurice.com/1/post/2012/01/mcfail-what-big-companies-need-to-remember-about-social-media-campaigns.html
See the full CBS NEWS article here:
http://www.cbsnews.com/8301-505124_162-57367245/how-mcdonalds-twitter-campaign-fell-into-the-fire/
To say that I was excited when I saw this (and mind you it's a short quote, but that made no difference at all) is an understatement! I have been working in marketing, social media, digital development, and communications for about a decade now, so it makes me a bit hungry to do a little more to share my brand of branding! I smell something fabulous down the pike! Dennis Maurice Dumpson, you're gonna be a star...lol! OK, enough boasting, but just know this... there is more to come. I'll explain!
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